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Marketing Mistakes Startups Make
- November 30, 2020
- Posted by: TRWCBlogger
- Category: Marketing
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Marketing startups is a whole lot different than marketing a known business or corporation. There are many reasons why, but the most obvious is the lack of brand identity of a startup. There is also the case of a limited budget and you have to do a lot with whatever you have set aside for
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5 Steps to Branding Your Small Business
- September 21, 2020
- Posted by: TRWCBlogger
- Category: Branding
One of the most important parts of your small business marketing plan is the creation and promotion of your brand. A brand is the image that your company projects to the public. It’s based on what you offer, who your target market is, and how you deliver on your products or services. It becomes the
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5 Common Market Research Mistakes to Avoid
- September 11, 2020
- Posted by: TRWCBlogger
- Category: Competitive research
Companies have come to rely on market research to gain insight on customer attitudes and behavior, with the ultimate goal of improving the bottom line. However, making sense of all that researched data is just as important as collating quality information. You need to interpret it thoughtfully and view it from an objective lens to
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How to Define Your Target Market
- January 13, 2020
- Posted by: TRWCBlogger
- Category: Marketing
By Mandy Porta Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market. Many businesses say they target “anyone interested in my services.” Some say they target small-business
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7 Steps to Attracting Customers Away From Your Competitors
- May 8, 2019
- Posted by: TRWCBlogger
- Category: Marketing
By David Howell One of the most lucrative ways to improve your business is to attract your competitor’s customers to your business. Consumers will switch brands and businesses if they can see real value, so you need to give them a pretty good reason to choose your business over your competitors. Thorough competitor analysis is
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3 Tips to Stand Out in a Crowded Market
- April 26, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Thomas Griffin Elevating your brand so that it stands out among all the competition is a tough job. No matter how much you think your brand or product is unique, there are always going to be similar options out there for people to choose from. The market is oversaturated and people are bombarded by
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Action Plan for a Competitive Strategy
- October 23, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Marketing
1. Environmental management Manage ‘greening’ strategically. Start by developing a vision and a policy. Gain support at the highest levels, and ensure that it is demonstrated through action and money, not just talk. Keep it integrated. Build co-operation across departments, and involve people from all levels of the company. Formal ‘green teams’ are increasingly popular.