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3 Crucial Elements of a Successful Rebranding Campaign
- July 12, 2018
- Posted by: Baboladele
- Category: Branding, Reputation Management
No CommentsA rebranding campaign is never easy or convenient. There are dozens of horror stories and case studies that highlight the mistakes brands have made over the years.
How to Make Your Social Media Stand Out (When Everyone Else Is Doing It, Too)
- July 2, 2018
- Posted by: Baboladele
- Category: Content Marketing, Social Media
As a social media addict, I feel like each time I turn around, there’s some sort of new Facebook or Instagram update that will change how my followers engage with both my personal and business accounts. Sometimes, it can be a bit of a hassle to keep up with it all. Standing out in a crowd feels nearly impossible.
10 Easy Marketing Tips for Increased Brand Visibility
- June 25, 2018
- Posted by: Baboladele
- Category: Branding, Content Marketing, Digital Marketing, Event Marketing, Reputation Management
Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on
Crash Course: What to Do When Your Reputation Sucks
- March 20, 2018
- Posted by: Baboladele
- Category: Branding, Publicity & Awareness, Reputation Management
Bad brand reputations seem to be a dime a dozen these days, and every PR nightmare is broadcast to the world on social media in a relatively short span of time. If you’ve taken a stroll through a brand’s YouTube or Twitter comments or @replies, you have probably noticed that commenters are ruthless about calling out companies
5 Ways to Launch Your Next Product Like Steve Jobs
- February 14, 2018
- Posted by: Baboladele
- Category: Marketing, Publicity & Awareness
Product launch is as much a science as an art. Therefore, it is as important as the whole process of conceptualising and creating the product. Statistics have it that 66% of new products fail within two years, and 99% of all innovations fail to return their cost of capital. The mode of launching the products