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  • 12 Reasons you Should Outsource your Marketing

    • July 6, 2020
    • Posted by: TRWCBlogger
    • Category: Digital Marketing, Marketing
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    by Gabe Arnold Not a passing trend, digital marketing reaches current audiences and shows vitality into the future for businesses. After all, the World Wide Web is not going away anytime soon. Investing in this aspect of your company proves fruitful. However, the complex and ever-changing Internet raises the requirements and stakes for those tackling

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  • 6 Ways to Differentiate Your Business from the Competition

    • July 3, 2020
    • Posted by: TRWCBlogger
    • Category: Branding
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    Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of your business. Our research indicates there are six primary ways to differentiate, including product, service, channels of distribution, relationships, reputation/image, and price. However, not all differentiation strategies are equally

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  • 9 Tips for Marketing to Kids and Teens Successfully

    • July 1, 2020
    • Posted by: TRWCBlogger
    • Category: Content Marketing
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    By Young Entrepreneur Council What’s one tip for marketing your product or service specifically to kids or teens? The following answers are provided by the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that

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  • 8 Ways to Do Big-Time Marketing Without Spending a Fortune

    • June 26, 2020
    • Posted by: TRWCBlogger
    • Category: Marketing
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    By Eric Samson Marketing is essential to any company’s bottom line. However, traditional advertising channels such as newspapers, radio and television can get expensive really quick. Furthermore, they may produce little or no ROI. Contrary to these earlier practices, your own marketing strategy does not need to break the bank. Here are several tactics for saving

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  • Top 10 Ways to Promote Without Social Media

    • June 24, 2020
    • Posted by: TRWCBlogger
    • Category: Content Marketing
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    If you run a business, you’ll constantly be told to “Get online.” People will suggest you start a Facebook page or create a Twitter profile, but often what happens is many business owners get discouraged by this process. They don’t quite understand how to utilize social networking to grow their business and they feel like

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  • When (and How) to Update Your Marketing Strategy

    • June 22, 2020
    • Posted by: TRWCBlogger
    • Category: Digital Marketing
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    Kristen McCormick Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that you have to adapt your entire strategy whenever a new trend appears on the horizon? No, but if your business is stuck in a rut, it may

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  • 7 Ways to Correct a Failing Marketing Strategy

    • June 11, 2020
    • Posted by: TRWCBlogger
    • Category: Marketing
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    By Jayson DeMers No entrepreneur has a perfect first marketing campaign. Even if you’re experienced as a marketer or entrepreneur, you can’t really dial things in until you have data to inform your campaign. So let’s say you have a marketing strategy that’s, for the most part, “failing.” You aren’t seeing the results you predicted,

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  • 10 Easy Marketing Tips for Increased Brand Visibility

    • May 20, 2020
    • Posted by: Publisher
    • Category: Branding, Content Marketing, Digital Marketing, Event Marketing, Reputation Management
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    brand

    Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on

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  • 5 Ways to Launch Your Next Product Like Steve Jobs

    • April 22, 2020
    • Posted by: Publisher
    • Category: Marketing, Publicity & Awareness
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    launch

    Product launch is as much a science as an art. Therefore, it is as important as the whole process of conceptualising and creating the product. Statistics have it that 66% of new products fail within two years, and 99% of all innovations fail to return their cost of capital. The mode of launching the products

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  • Improving Your Word-of-Mouth Marketing

    • April 1, 2020
    • Posted by: TRWCBlogger
    • Category: Marketing
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    With the availability of the internet and social media, it is very easy to overlook the powerful impact word-of-mouth marketing has on any business. Lithium records that 92% of customers trust recommendation from friends and family more than any other form of advertising. So, as a business, how do you make these family and friends

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