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How to Craft Your Social Media Marketing Plan
- January 30, 2019
- Posted by: TRWCBlogger
- Category: Social Media
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By Robert W. Bly Author, Copywriter, and Marketing Consultant The first step to any social media marketing strategy is to establish objectives and goals that you hope to achieve. Having these objectives allows you to quickly react when social media campaigns aren’t meeting your expectations. Without these goals, you have no means of gauging your
9 Huge Mistakes You Don’t Know You Are Making on Social Media
- January 23, 2019
- Posted by: TRWCBlogger
- Category: Social Media
By Kim Garst, Founder and CEO of Boom! Social Most business owners now use social media as a marketing, lead-generation and customer-service tool. In fact, in a recent industry survey, 92 percent of marketers contacted called social media important to their business. Yet, despite the widespread use of social media, many business owners are inadvertently
7 Ways to Correct a Failing Marketing Strategy
- January 11, 2019
- Posted by: TRWCBlogger
- Category: Marketing
By Jayson DeMers No entrepreneur has a perfect first marketing campaign. Even if you’re experienced as a marketer or entrepreneur, you can’t really dial things in until you have data to inform your campaign. So let’s say you have a marketing strategy that’s, for the most part, “failing.” You aren’t seeing the results you predicted,
When (and How) to Update Your Marketing Strategy
- January 9, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
Kristen McCormick Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that you have to adapt your entire strategy whenever a new trend appears on the horizon? No, but if your business is stuck in a rut, it may
9 Innovative, Brand Building Conference Marketing Ideas
- December 14, 2018
- Posted by: TRWCBlogger
- Category: Event Marketing
To boost your event profile sometimes you need to extend beyond your standard event marketing strategies. Here’s nine creative, registration boosting conference marketing ideas to add to your promotional arsenal. Undoubtedly, if you have an annual conference, you already have a standard event planning marketing strategy. At a minimum, it includes a website, email marketing,
Top 10 Ways to Promote Without Social Media
- December 11, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing
If you run a business, you’ll constantly be told to “Get online.” People will suggest you start a Facebook page or create a Twitter profile, but often what happens is many business owners get discouraged by this process. They don’t quite understand how to utilize social networking to grow their business and they feel like
Common Marketing Problems of Small Business Owners
- December 6, 2018
- Posted by: TRWCBlogger
- Category: Business
By: Jessie Devine As a small business owner, what would you say is your biggest marketing challenge? Some challenges small business owners face when it comes to marketing might include: not enough resources to effectively implement and carry out a marketing plan budgetary constraints to hire the right team members not sure what direction you
8 Ways to Do Big-Time Marketing Without Spending a Fortune
- November 30, 2018
- Posted by: TRWCBlogger
- Category: Marketing
By Eric Samson Marketing is essential to any company’s bottom line. However, traditional advertising channels such as newspapers, radio and television can get expensive really quick. Furthermore, they may produce little or no ROI. Contrary to these earlier practices, your own marketing strategy does not need to break the bank. Here are several tactics for saving
7 Tips For Marketing Effectively to Seniors
- November 29, 2018
- Posted by: TRWCBlogger
- Category: Marketing
By Larry Alton When you think of marketing to seniors, you might believe it’s all about increasing the size of fonts and displaying images of older people in your advertising. Although this is a common practice among many businesses, those elements alone are not going to capture the attention of this market. The baby boomer
12 Reasons you Should Outsource your Marketing
- November 27, 2018
- Posted by: TRWCBlogger
- Category: Digital Marketing, Marketing
by Gabe Arnold Not a passing trend, digital marketing reaches current audiences and shows vitality into the future for businesses. After all, the World Wide Web is not going away anytime soon. Investing in this aspect of your company proves fruitful. However, the complex and ever-changing Internet raises the requirements and stakes for those tackling
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