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How to Use Social Proof for Conversions
- June 17, 2021
- Posted by: Irewole Oyebode
- Category: Digital Marketing, Marketing, Publicity & Awareness
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Social proof is such an interesting concept that experts across the world have dedicated hundreds, if not thousands of words, in books and articles to talk about it. One such person is Robert Cialdini who explained social proof in his book and stated how people generally see a particular set of actions in a specific
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Content Marketing Tips From Martin Luther King
- February 17, 2021
- Posted by: Irewole Oyebode
- Category: Content Marketing
There is a 99% chance that whenever you hear the names, Martin Luther King, the first words that come to mind are not Content Marketing but “I Have a Dream”. You are not alone. Dr Martin Luther King was not a Content Marketer, and content marketing was not a known concept in his days –
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Common Marketing Problems of Small Business Owners
- December 9, 2020
- Posted by: TRWCBlogger
- Category: Business
By: Jessie Devine As a small business owner, what would you say is your biggest marketing challenge? Some challenges small business owners face when it comes to marketing might include: not enough resources to effectively implement and carry out a marketing plan budgetary constraints to hire the right team members not sure what direction you
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Marketing Mistakes Startups Make
- November 30, 2020
- Posted by: TRWCBlogger
- Category: Marketing
Marketing startups is a whole lot different than marketing a known business or corporation. There are many reasons why, but the most obvious is the lack of brand identity of a startup. There is also the case of a limited budget and you have to do a lot with whatever you have set aside for
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3 Daily Habits of Highly Successful Content Marketers
- November 27, 2020
- Posted by: TRWCBlogger
- Category: Marketing
If you’re looking for positive daily habits to adopt as a content marketer, here are three you can’t ignore. If you’re going to work as a successful content marketer who brings about effective results, it’s essential to adopt and maintain positive daily habits. This goes for anything in life, but especially for work where there is usually
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6 Steps to an Effective Marketing Plan
- November 25, 2020
- Posted by: TRWCBlogger
- Category: Marketing
A marketing plan may not be at the top of a business owner’s task list, but it should be. When a business is looking to grow, expand, and succeed, the first course of action is to create an effective marketing plan. Just as someone would bring along a GPS unit when going on a trip,
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How to Determine the Perfect Marketing Budget for Your Company
- November 13, 2020
- Posted by: TRWCBlogger
- Category: Marketing
So you have the best idea on the planet but no clue how you’re going to get it in front of an audience. That’s where marketing comes in. While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all the things you “should” be doing to help your company
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Coca-Cola’s 4 Most Powerful Lessons in Branding
- November 11, 2020
- Posted by: TRWCBlogger
- Category: Branding
Coca-Cola didn’t become a global brand overnight and it has had its share of marketing mistakes. However, its success offers a lot of insight to businesses looking to build a solid and successful brand. When it comes to big brands that seem to get marketing spot on, Coca-Cola is one of the best. Considering Coke
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Video Marketing for Beginners in 5 Easy Steps
- October 28, 2020
- Posted by: TRWCBlogger
- Category: Marketing
Providing quality content means providing a variety of content. You need diversity in topics, styles, perspectives and, of course, media. Excellent written content is great, but it’s better when accompanied by stellar images. Even better than stellar images is an engaging video. When you add video to your marketing strategy, you access a new audience
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Most Common Mistakes made in Email Marketing
- October 26, 2020
- Posted by: TRWCBlogger
- Category: Digital Marketing
We have talked about why you need to invest in email marketing, and why you should have an email marketing list. But as effective as this marketing technique is, it is very easy to make mistakes that will derail your marketing efforts. Here are some very common email marketing mistakes you should avoid: No Welcome