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How to Use Visual Content Marketing to Boost Your Business Visibility
- September 7, 2020
- Posted by: TRWCBlogger
- Category: Content Marketing
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Have you ever noticed that sometimes, you skip written contents for an appealing visual content? This is in no way a fault, or a signal of unreceptiveness; rather, it is part of living in an age of overwhelming information. The internet is like a theatre where the war of attention is waged, and most often,
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How to Do a Competitive Analysis in 5 Easy Steps
- September 4, 2020
- Posted by: TRWCBlogger
- Category: Competitive research
By Dan Tighe Unless you’re marketing earrings made from old coffee cans, chances are there are other companies out there offering a similar product or service as you. Establishing an edge over these competitors is just part of the daily grind, but ask yourself, to what extent are you prepared to gain an edge over your
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How To Create A Marketing Plan
- September 2, 2020
- Posted by: TRWCBlogger
- Category: Marketing, Uncategorized
What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies even if you are doing no big paid marketing or display campaigns. The number of users you can attract, how much
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5 Ways to Get to the Heart of Emotional Marketing
- August 26, 2020
- Posted by: TRWCBlogger
- Category: Content Marketing
Emotional marketing tells a story that connects with an audience in a human or personal way. With consumers increasingly making buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in brand fans, replacing the loyalty marketing approach of years past. The proliferation of new media channels, platforms and devices
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Marketing Tips for Launching a New Product
- August 24, 2020
- Posted by: TRWCBlogger
- Category: Marketing
By Kim T. Gordon So you want to bring a new product or service to market. You’ve done your homework and decided exactly what you plan to offer; now all you need to generate is sales. Sounds simple enough, doesn’t it? But every day, countless new product and service ideas are conceived–never to be born
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Four Product Expansion Strategies
- July 31, 2020
- Posted by: TRWCBlogger
- Category: Marketing
by Gail Cohen When a product becomes so trendy and popular competitors steal it and manufacturers can’t keep up with demand, expanding the product’s reach, scope and audience makes economic sense. There’s no shortage of marketing strategies available, but you want some that are tried and true. Try one — or all of them. A
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How to Craft Your Social Media Marketing Plan
- July 22, 2020
- Posted by: TRWCBlogger
- Category: Social Media
By Robert W. Bly Author, Copywriter, and Marketing Consultant The first step to any social media marketing strategy is to establish objectives and goals that you hope to achieve. Having these objectives allows you to quickly react when social media campaigns aren’t meeting your expectations. Without these goals, you have no means of gauging your
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9 Huge Mistakes You Don’t Know You Are Making on Social Media
- July 15, 2020
- Posted by: TRWCBlogger
- Category: Social Media
By Kim Garst, Founder and CEO of Boom! Social Most business owners now use social media as a marketing, lead-generation and customer-service tool. In fact, in a recent industry survey, 92 percent of marketers contacted called social media important to their business. Yet, despite the widespread use of social media, many business owners are inadvertently
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12 Reasons you Should Outsource your Marketing
- July 6, 2020
- Posted by: TRWCBlogger
- Category: Digital Marketing, Marketing
by Gabe Arnold Not a passing trend, digital marketing reaches current audiences and shows vitality into the future for businesses. After all, the World Wide Web is not going away anytime soon. Investing in this aspect of your company proves fruitful. However, the complex and ever-changing Internet raises the requirements and stakes for those tackling
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6 Ways to Differentiate Your Business from the Competition
- July 3, 2020
- Posted by: TRWCBlogger
- Category: Branding
Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of your business. Our research indicates there are six primary ways to differentiate, including product, service, channels of distribution, relationships, reputation/image, and price. However, not all differentiation strategies are equally