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7 Steps to Attracting Customers Away From Your Competitors
- May 8, 2019
- Posted by: TRWCBlogger
- Category: Marketing
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By David Howell One of the most lucrative ways to improve your business is to attract your competitor’s customers to your business. Consumers will switch brands and businesses if they can see real value, so you need to give them a pretty good reason to choose your business over your competitors. Thorough competitor analysis is
Four Product Expansion Strategies
- May 6, 2019
- Posted by: TRWCBlogger
- Category: Marketing
by Gail Cohen When a product becomes so trendy and popular competitors steal it and manufacturers can’t keep up with demand, expanding the product’s reach, scope and audience makes economic sense. There’s no shortage of marketing strategies available, but you want some that are tried and true. Try one — or all of them. A
The Benefits of Outsourcing Your Event Management Needs
- May 2, 2019
- Posted by: TRWCBlogger
- Category: Event Marketing
To outsource or not to outsource? Chances are, if you are responsible for your organization’s meetings, conferences, tradeshows or events, you’ve probably asked yourself this very question at one time or another. The good news is–you’re not alone. In today’s busy climate, many corporations, associations and government agencies, finding themselves faced with overextended staff and
Budget-Friendly Ideas to Promote Your Small Business and How to do it (2019 Guide)
- April 23, 2019
- Posted by: TRWCBlogger
- Category: Management
By Richard Whether you love it or hate it, business promotion is an essential ingredient of successful entrepreneurship. It’s the key to driving sales, generating leads and maximizing conversion rates. However critical, though, promotion isn’t known for being cheap. Big corporations are notorious for forking out millions of dollars on social media ads every single
Coca-Cola’s 4 Most Powerful Lessons in Branding
- April 17, 2019
- Posted by: TRWCBlogger
- Category: Branding
Coca-Cola didn’t become a global brand overnight and it has had its share of marketing mistakes. However, its success offers a lot of insight to businesses looking to build a solid and successful brand. When it comes to big brands that seem to get marketing spot on, Coca-Cola is one of the best. Considering Coke
How to Determine the Perfect Marketing Budget for Your Company
- April 15, 2019
- Posted by: TRWCBlogger
- Category: Marketing
So you have the best idea on the planet but no clue how you’re going to get it in front of an audience. That’s where marketing comes in. While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all the things you “should” be doing to help your company
Marketing Tips for Launching a New Product
- April 8, 2019
- Posted by: TRWCBlogger
- Category: Marketing
By Kim T. Gordon So you want to bring a new product or service to market. You’ve done your homework and decided exactly what you plan to offer; now all you need to generate is sales. Sounds simple enough, doesn’t it? But every day, countless new product and service ideas are conceived–never to be born
9 Tips for Marketing to Kids and Teens Successfully
- April 1, 2019
- Posted by: TRWCBlogger
- Category: Content Marketing
By Young Entrepreneur Council What’s one tip for marketing your product or service specifically to kids or teens? The following answers are provided by the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that
6 Ways to Differentiate Your Business from the Competition
- March 29, 2019
- Posted by: TRWCBlogger
- Category: Branding
Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of your business. Our research indicates there are six primary ways to differentiate, including product, service, channels of distribution, relationships, reputation/image, and price. However, not all differentiation strategies are equally
5 Ways to Get to the Heart of Emotional Marketing
- March 27, 2019
- Posted by: TRWCBlogger
- Category: Content Marketing
Emotional marketing tells a story that connects with an audience in a human or personal way. With consumers increasingly making buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in brand fans, replacing the loyalty marketing approach of years past. The proliferation of new media channels, platforms and devices