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Marketing
Crash Course: What to Do When Your Reputation Sucks
- September 8, 2021
- Posted by: Publisher
- Category: Branding, Publicity & Awareness, Reputation Management
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Bad brand reputations seem to be a dime a dozen these days, and every PR nightmare is broadcast to the world on social media in a relatively short span of time. If you’ve taken a stroll through a brand’s YouTube or Twitter comments or replies, you have probably noticed that commenters are ruthless about calling out
The Best Marketing Strategies to Follow If You’re on a Budget
- July 13, 2021
- Posted by: TRWCBlogger
- Category: Marketing, Uncategorized
If you’ve read some of our posts here, you’ll have seen the emphasis we’ve placed on marketing as crucial to the success of any business. It is an interminable process that, if done right, gives your product or service much visibility, which is of course what every brand aims for. But what if you have
Seven Must-Use Marketing Techniques for Small Businesses
- July 9, 2021
- Posted by: TRWCBlogger
- Category: Marketing, Publicity & Awareness
Here, we look at seven key marketing techniques for small businesses to use in order to ensure that their products are out there where potential customers can see them. This topic is particularly crucial because small businesses need all the visibility they can get. With the ascendancy of the Internet, more and more people are
How to Use Social Proof for Conversions
- June 17, 2021
- Posted by: TRWCBlogger
- Category: Digital Marketing, Marketing, Publicity & Awareness
Social proof is such an interesting concept that experts across the world have dedicated hundreds, if not thousands of words, in books and articles to talk about it. One such person is Robert Cialdini who explained social proof in his book and stated how people generally see a particular set of actions in a specific
Content Marketing Tips From Martin Luther King
- February 17, 2021
- Posted by: TRWCBlogger
- Category: Content Marketing
There is a 99% chance that whenever you hear the names, Martin Luther King, the first words that come to mind are not Content Marketing but “I Have a Dream”. You are not alone. Dr Martin Luther King was not a Content Marketer, and content marketing was not a known concept in his days –
Common Marketing Problems of Small Business Owners
- December 9, 2020
- Posted by: TRWCBlogger
- Category: Business
By: Jessie Devine As a small business owner, what would you say is your biggest marketing challenge? Some challenges small business owners face when it comes to marketing might include: not enough resources to effectively implement and carry out a marketing plan budgetary constraints to hire the right team members not sure what direction you
Marketing Mistakes Startups Make
- November 30, 2020
- Posted by: TRWCBlogger
- Category: Marketing
Marketing startups is a whole lot different than marketing a known business or corporation. There are many reasons why, but the most obvious is the lack of brand identity of a startup. There is also the case of a limited budget and you have to do a lot with whatever you have set aside for
3 Daily Habits of Highly Successful Content Marketers
- November 27, 2020
- Posted by: TRWCBlogger
- Category: Marketing
If you’re looking for positive daily habits to adopt as a content marketer, here are three you can’t ignore. If you’re going to work as a successful content marketer who brings about effective results, it’s essential to adopt and maintain positive daily habits. This goes for anything in life, but especially for work where there is usually
6 Steps to an Effective Marketing Plan
- November 25, 2020
- Posted by: TRWCBlogger
- Category: Marketing
A marketing plan may not be at the top of a business owner’s task list, but it should be. When a business is looking to grow, expand, and succeed, the first course of action is to create an effective marketing plan. Just as someone would bring along a GPS unit when going on a trip,
How to Determine the Perfect Marketing Budget for Your Company
- November 13, 2020
- Posted by: TRWCBlogger
- Category: Marketing
So you have the best idea on the planet but no clue how you’re going to get it in front of an audience. That’s where marketing comes in. While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all the things you “should” be doing to help your company
