Not a passing trend, digital marketing reaches current audiences and shows vitality into the future for businesses. After all, the World Wide Web is not going away anytime soon. Investing in this aspect of your company proves fruitful. However, the complex and ever-changing Internet raises the requirements and stakes for those tackling these marketing campaigns….
Most business owners now use social media as a marketing, lead-generation and customer-service tool. In fact, in a recent industry survey, 92 percent of marketers contacted saw social media as important to their business. Yet, despite the widespread use of social media, many business owners are inadvertently damaging their brand through their efforts, rather than…
What’s one tip for marketing your product or service specifically to kids or teens? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprising the world’s most promising young entrepreneurs. A. Advertise on Music Platforms There are two things you know about most teens: they love music, and they don’t…
If you run a business, you’ll constantly be told to “Get online.” People will suggest you start a Facebook page or create a Twitter profile, but often what happens is many business owners get discouraged by this process. They don’t quite understand how to utilize social networking to grow their business and they feel like…
Emotional marketing tells a story that connects with an audience in a human or personal way. With consumers increasingly making buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in brand fans, replacing the loyalty marketing approach of years past. The proliferation of new media channels, platforms and devices…
With the availability of the internet and social media, it is very easy to overlook the powerful impact word-of-mouth marketing has on any business. Lithium records that 92% of customers trust recommendation from friends and family more than any other form of advertising. So, as a business, how do you make these family and friends…
Kristen McCormick Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that you have to adapt your entire strategy whenever a new trend appears on the horizon? No, but if your business is stuck in a rut, it may…
Marketing is essential to any company’s bottom line. However, traditional advertising channels such as newspapers, radio and television can get expensive really quick. Furthermore, they may produce little or no ROI. Contrary to these earlier practices, your own marketing strategy does not need to break the bank. Here are several tactics for saving money on marketing…