How to Enhance Your Brand Value With a Well-Told Story
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How to Enhance Your Brand Value With a Well-Told Story

ByTRWCBlogger

Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…

Online Reputation Management: 4 Reasons Why Every Business Needs it
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Online Reputation Management: 4 Reasons Why Every Business Needs it

ByPublisher

Having an online reputation strategy is essential for any business. Growing competition, as well as lack of trust, has a serious impact on the decision-making process consumers go through when looking to buy online. If a company lacks a positive identity, it’s easy for potential shoppers to look for another company that has gained a…

Make Reputation Management Your Top Priority Today!

Make Reputation Management Your Top Priority Today!

ByPublisher

Why is reputation management so important to every business? It is because your reputation is a delicate item that can be destroyed through as little as a tiny infraction. This is even more so in this global village where one cannot afford to ignore any negative voice, irrespective of its geographical location. Perception is reality….