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Here’s Why PR Should Be An Important Part Of Your SME’s Strategy
- August 10, 2018
- Posted by: Editor
- Category: Branding, Content Marketing, Digital Marketing, Publicity & Awareness, Reputation Management
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SMEs account for 95% of all organizations in Dubai, and when it comes to their business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences.
Crash Course: What to Do When Your Reputation Sucks
- March 20, 2018
- Posted by: Publisher
- Category: Branding, Publicity & Awareness, Reputation Management
Bad brand reputations seem to be a dime a dozen these days, and every PR nightmare is broadcast to the world on social media in a relatively short span of time. If you’ve taken a stroll through a brand’s YouTube or Twitter comments or @replies, you have probably noticed that commenters are ruthless about calling out companies
5 Ways to Launch Your Next Product Like Steve Jobs
- February 14, 2018
- Posted by: Publisher
- Category: Marketing, Publicity & Awareness
Product launch is as much a science as an art. Therefore, it is as important as the whole process of conceptualising and creating the product. Statistics have it that 66% of new products fail within two years, and 99% of all innovations fail to return their cost of capital. The mode of launching the products