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5 Tricks to Step-Up Your Self Promotion Skills
- July 18, 2018
- Posted by: Editor
- Category: Branding, Reputation Management
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No-one wants to be super annoying, and that’s what a lot of people’s greatest fear is when they think of self-promotion. Self-promotion comes much more naturally to some people than others – the task is obviously more difficult for introverts or people that generally like to keep out of the limelight. Self-promotion also means having
Four Deadly Content Marketing Mistakes to Avoid
- May 15, 2018
- Posted by: Publisher
- Category: Branding, Content Marketing
No other time has the power of content marketing been made more manifest than in our fast-paced digital world. It is at the centre of building brand awareness, connecting business to their target audience, building and maintaining trust and showcasing a brand’s authority in an industry. Pause. Many marketers realise the benefits of content marketing
7 Ways to Build More PR Buzz for Your Events
- May 4, 2018
- Posted by: Publisher
- Category: Event Marketing
Running events are great opportunities to meet potential new clients, make new contacts and of course showcase your expertise. Your events may be online or face to face but the one thing you must always remember to do is to promote the event. This may sound like I am stating the obvious but you may
Event Marketing vs. Experiential Marketing
- April 20, 2018
- Posted by: Publisher
- Category: Event Marketing
Experiential marketing and event marketing are often used interchangeably by people inside and outside of the industry, but are they the same? The short answer? No, not quite. They may sound similar, but experiential and event marketing are two separate tactics that brands can use as part of a larger marketing plan. What exactly is
5 Ways to Launch Your Next Product Like Steve Jobs
- February 14, 2018
- Posted by: Publisher
- Category: Marketing, Publicity & Awareness
Product launch is as much a science as an art. Therefore, it is as important as the whole process of conceptualising and creating the product. Statistics have it that 66% of new products fail within two years, and 99% of all innovations fail to return their cost of capital. The mode of launching the products