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A 5-Step Online Reputation Management Guide (That ANYONE Can Follow)
- July 16, 2018
- Posted by: Baboladele
- Category: Reputation Management
No CommentsHave you ever Googled yourself (or your company) and seen a negative comment or review? Then you should consider proactive online reputation management. But it’s not just negative reviews you need to be aware of. For example, Google “hellofresh pricing” and you’ll see this. I’d be willing to bet that those who type this into Google
10 Easy Marketing Tips for Increased Brand Visibility
- June 25, 2018
- Posted by: Baboladele
- Category: Branding, Content Marketing, Digital Marketing, Event Marketing, Reputation Management
Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on
What a Great Crises Communications Plan Will Do For You
- May 30, 2018
- Posted by: Baboladele
- Category: Branding, Reputation Management
Did you know that today’s social media is a double-edged sword? On the one hand, it builds and grooms relationships, but when misused, social media can, in the wrong hands, become a ticking time bomb! When you have worked hard to build your personal or corporate brand, you realise how important it is to always
Make Reputation Management Your Top Priority Today!
- May 28, 2018
- Posted by: Baboladele
- Category: Reputation Management
Your Reputation is a delicate item which can be destroyed through as little as a tiny infraction. This is even more so in this global village where one cannot afford to ignore any negative voice, irrespective of its geographical location. Perception is reality. And in today’s digital landscape, a negative reputation can be the kiss
5 Steps To Build Trust Using Content Marketing
- May 10, 2018
- Posted by: Baboladele
- Category: Branding, Content Marketing, Reputation Management
Have you ever stopped to think about what content marketing is really all about? Sure it is about telling the story of your brand and answering questions that your customers have about your products and services in a “non-salesly” fashion but deep down brands that do content marketing well, do it for something more than
How to Create and Market a Strong Political Brand in Nigeria
- April 3, 2018
- Posted by: Baboladele
- Category: Branding, Reputation Management
Political branding is a delicate affair for both newcomers and the oldies- simply because the issues that won you the seat may not be as relevant in the next election cycle. Therefore, politicians are forced to brand and rebrand themselves with the movement of issues in the political calendar.
Crash Course: What to Do When Your Reputation Sucks
- March 20, 2018
- Posted by: Baboladele
- Category: Branding, Publicity & Awareness, Reputation Management
Bad brand reputations seem to be a dime a dozen these days, and every PR nightmare is broadcast to the world on social media in a relatively short span of time. If you’ve taken a stroll through a brand’s YouTube or Twitter comments or @replies, you have probably noticed that commenters are ruthless about calling out companies
Time to Take Control of Your Narrative
- March 6, 2018
- Posted by: Baboladele
- Category: Branding
If you are even a little bit concerned about your personal brand, then you need to take control of your narrative. And here’s how you can do that
How to Professionally Handle Glassdoor Reviews
- February 16, 2018
- Posted by: Baboladele
- Category: Branding
Businesses have in the past identified Glassdoor as a threat to their reputation. Glassdoor is a social site that allows an overwhelming number of ex-employees to submit reviews about companies they have worked for in the past. These reviews are usually written in form of revenge porn by ex- employees targeted at former companies. These