Have you ever stopped to think about what content marketing is really all about? Sure, it is about telling the story of your brand and answering questions that your customers have about your products and services in a “non-salesly” fashion, but deep down, brands that do content marketing well do it for something more than…
“Reputation management” is an industry. It has been since the first negative review was posted online. Doing business on the Internet, after all, is based on brand awareness and engagement. Negative reviews, disgruntled stakeholders, and trash-talking can all do severe damage to a business. In this article, I’ll focus on what a business can do…
A good name is invaluable to any individual or business. It is a jewel to the soul. That’s why it is paramount to maintain a good reputation in every sphere. Reputation, reputation, reputation. Reputation is a delicate item which can be destroyed through as little as a tiny infraction. This is even more so now…
Businesses have in the past identified Glassdoor as a threat to their reputation. Glassdoor is a social site that allows an overwhelming number of ex-employees to submit reviews about companies they have worked for in the past. These reviews are usually written in form of revenge by ex-employees targeted at former companies. These negative reviews…
Ever wondered how far a communication plan can get you? Today’s social media is a double-edged sword. On the one hand, it builds and grooms relationships. But when misused, social media can, in the wrong hands, become a ticking time bomb! When you have worked hard to build your personal or corporate brand, you realise…
Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on…
If you are even a little bit concerned about your personal brand, then you need to take control of your narrative. And here’s how you can do that
Have you ever Googled yourself (or your company) and seen a negative comment or review? Then you should consider proactive online reputation management. But it’s not just negative reviews you need to be aware of. For example, Google “hellofresh pricing” and you’ll see this. I’d be willing to bet that those who type this into Google…
Why is reputation management so important to every business? It is because your reputation is a delicate item that can be destroyed through as little as a tiny infraction. This is even more so in this global village where one cannot afford to ignore any negative voice, irrespective of its geographical location. Perception is reality….
Bad brand reputations seem to be a dime a dozen these days, and every PR nightmare is broadcast to the world on social media in a relatively short span of time. If you’ve taken a stroll through a brand’s YouTube or Twitter comments or replies, you have probably noticed that commenters are ruthless about calling out…
