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9 Strategies To Revive Your Brand
- August 28, 2020
- Posted by: TRWCBlogger
- Category: Branding
No Commentsby Mark Di Somma Commoditization is a fact of market. I always remember that great observation by VJ Govindarajan that “Strategy starts dying the moment it is created”. It dies because its (potential) effectiveness dies and with that, its relative value. That idea, transposed to brand is, in reality, what commoditization is: the (slow) death