Marketing is essential to any company’s bottom line. However, traditional advertising channels such as newspapers, radio and television can get expensive really quick. Furthermore, they may produce little or no ROI. Contrary to these earlier practices, your own marketing strategy does not need to break the bank. Here are several tactics for saving money on marketing…
One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….
With the social landscape changing so often, we have to constantly be students of it, striving to find individuals whose content stands out from the crowd — to learn from and emulate.
Recently, live streaming has assumed shimmering popularity in the field of digital marketing. Though new to many, it has succeeded in promoting authenticity, attracting users and increasing views. Its time-sensitive nature makes it attractive to the curious and it has proved to be economical as well. It is projected that the video streaming market will…
The initial motive of social media engagement was for interaction between acquaintances. But it was adopted by businesses that wanted to take advantage of a popular new communication trend to reach out to clients/customers. The power of social media is the ability to connect and share information with anyone – and with many people at…
Why is social media management important? According to data from Mainstreethost, social networks are the 2nd most popular way to research brands, just behind search engines. We can google “Faux-suede shirt” and receive an ad from UNTUCKit—but it’s fairly unlikely that I would purchase that shirt before doing my research on the brand. First, check…
Being a social media manager is a multifaceted job: You’re a data analyst one minute, a community moderator the next and an innovator and entrepreneur after that. Whether you’re a freelancer looking to score your next big client or a job seeker eager to land a new opportunity, here are tactics you can employ right…
It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social media moves at an astronomical pace, and it can be hard to keep up.
In a world where social media plays an important role in marketing, business owners often forget to build an email list
