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20 Social Media Marketing Tips for the Holiday Season
- December 11, 2020
- Posted by: TRWCBlogger
- Category: Marketing, Social Media
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by Katy Ryder Every year, the holiday season seems to come out of nowhere! All of a sudden, you’re met with a flurry of tempting shopping deals and Christmas advertisements left and right. The time between Thanksgiving and Christmas is considered to be a time of joy and togetherness, but also one of the biggest
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7 Creative Marketing Ideas
- November 2, 2020
- Posted by: TRWCBlogger
- Category: Marketing
The best marketing campaigns of the past year all have one thing in common – they all did much more than just promote their brand. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place in it. Global and national companies can do this
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4 Reasons Why You Must Build An Email List
- October 2, 2020
- Posted by: TRWCBlogger
- Category: Marketing
In a world where social media plays an important role in marketing, business owners often forget to build an email list. For some reason, they understand they need to be on social channels, but when I ask them about email lists they are lost. Here’s where the problem comes in. You need to build an
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How to Use Social Media Stories to Promote Your Business
- September 25, 2020
- Posted by: TRWCBlogger
- Category: Digital Marketing, Social Media
By Matthew Fritschle Today’s marketplace is saturated with so many brands that getting your voice heard above all the noise is akin to completing a Herculean Labor. If that’s not bad enough, you also have just as many new businesses trying to make their own mark in the already cluttered environment we call the internet.
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Protecting Brand Reputation in the Age of Social Media
- September 15, 2020
- Posted by: TRWCBlogger
- Category: Social Media
By David Benady Robust risk assessment and a well-rehearsed crisis management strategy are essential in today’s social-media world to protect valuable brand reputation if disaster strikes From Volkswagen to TalkTalk, companies are learning that a brand’s reputation is hard won, but easily lost. The damage to a brand’s public esteem from a scandal, disaster or accident
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How to Craft Your Social Media Marketing Plan
- July 22, 2020
- Posted by: TRWCBlogger
- Category: Social Media
By Robert W. Bly Author, Copywriter, and Marketing Consultant The first step to any social media marketing strategy is to establish objectives and goals that you hope to achieve. Having these objectives allows you to quickly react when social media campaigns aren’t meeting your expectations. Without these goals, you have no means of gauging your
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9 Huge Mistakes You Don’t Know You Are Making on Social Media
- July 15, 2020
- Posted by: TRWCBlogger
- Category: Social Media
By Kim Garst, Founder and CEO of Boom! Social Most business owners now use social media as a marketing, lead-generation and customer-service tool. In fact, in a recent industry survey, 92 percent of marketers contacted called social media important to their business. Yet, despite the widespread use of social media, many business owners are inadvertently
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8 Ways to Do Big-Time Marketing Without Spending a Fortune
- June 26, 2020
- Posted by: TRWCBlogger
- Category: Marketing
By Eric Samson Marketing is essential to any company’s bottom line. However, traditional advertising channels such as newspapers, radio and television can get expensive really quick. Furthermore, they may produce little or no ROI. Contrary to these earlier practices, your own marketing strategy does not need to break the bank. Here are several tactics for saving
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Top 10 Ways to Promote Without Social Media
- June 24, 2020
- Posted by: TRWCBlogger
- Category: Content Marketing
If you run a business, you’ll constantly be told to “Get online.” People will suggest you start a Facebook page or create a Twitter profile, but often what happens is many business owners get discouraged by this process. They don’t quite understand how to utilize social networking to grow their business and they feel like
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Why You Should Craft a Compelling Content Strategy for Your Small Business
- May 22, 2020
- Posted by: Publisher
- Category: Branding, Content Marketing, Publicity & Awareness, Social Media
You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans