How to Improve Your Customer Engagement on Social Media
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How to Improve Your Customer Engagement on Social Media

Looking for ways to improve your customer engagement on social media? Here are 8. First off, if you have experience in social media marketing, you know that engaging users is no easy task. The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is…

5 Bad Practices in Social Media Management
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5 Bad Practices in Social Media Management

Social media has come to stay, that is why you see individuals across income levels, large, medium and small-scale organisations, as well as public figures and institutions scurrying to have a notable presence on popular social media networks such as Facebook, Instagram, Twitter, YouTube, LinkedIn, Medium, to mention a few. The fact that you took…

How to Make Your Social Media Stand Out (When Everyone Else Is Doing It, Too)
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How to Make Your Social Media Stand Out (When Everyone Else Is Doing It, Too)

As a social media addict, I feel like each time I turn around, there’s some sort of new Facebook or Instagram update that will change how my followers engage with both my personal and business accounts. Sometimes, it can be a bit of a hassle to keep up with it all. Standing out in a crowd feels nearly impossible….

The Entrepreneur’s Guide To Online Reputation Management
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The Entrepreneur’s Guide To Online Reputation Management

If you’re building a business, you’re already juggling more circus scarves than one clown should rightfully have in the air at one time. But if there’s one thing you can’t forget as a business owner, it’s your online footprint. The reality is that we live in a search-happy world. Before anyone decides to do business with…