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4 Ways to Use Your Customer Service as a Marketing Strategy
- July 3, 2019
- Posted by: TRWCBlogger
- Category: Marketing
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Customer service and marketing are usually seen as completely separate strategies, and for good reason. Customer service professionals don’t necessarily need to have any marketing training, and vice versa. In a certain perspective, their goals are distinct from one another; marketing is all about customer acquisition, or attracting new customers, while customer service is all
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What Are the Benefits of a Company With a Well-Executed Branding Strategy?
- April 24, 2019
- Posted by: TRWCBlogger
- Category: Branding
by Ian Linton A company with a well-executed branding strategy gains important competitive advantages over its rivals. An effective branding strategy creates a clear and consistent identity for your products, based on qualities that are important to the market. Your branding strategy positions your products clearly in the minds of customers and prospects, and differentiates
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Action Plan for a Competitive Strategy
- October 23, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Marketing
1. Environmental management Manage ‘greening’ strategically. Start by developing a vision and a policy. Gain support at the highest levels, and ensure that it is demonstrated through action and money, not just talk. Keep it integrated. Build co-operation across departments, and involve people from all levels of the company. Formal ‘green teams’ are increasingly popular.