The YouWIN Story [Part 2]

In the wake of the awesome Season 2 performance, the organisers of YouWIN once again contracted TRW Consult to push the message of the programme to the millions of Nigerian youths/internet users.

Upon mobilisation, TRW Consult set about the project with their trademark resourcefulness, opening an official Facebook Page for YouWIN, optimising its YouTube Channel as well as targeting 2,929 high-traffic sites in Nigeria for the display of YouWIN ads.

By the end, the adverts had fetched 8,625 Clicks and were seen by 7,303,414 people via Google search and on target websites. For a campaign that spanned just three weeks, that was phenomenal!

On the audio-visual side, TRW Consult also advertised the video clips of YouWIN on YouTube. By the expiration of the campaign, the video clips had garnered 46,041 impressions and 9,542 views, which resulted in 1,360 website clicks.

On Facebook, the team were able to reach 847,359 Nigerians with the YouWIN! Season 3 message. In addition, the adverts on Facebook polled 3,375,691 impressions, resulting in 32,171 clicks, and 14,362 actions, with the adverts showing at a frequency of 4.0.

These were all achieved in the space of three weeks of concentrated hard work optimising, manipulating and tweaking creatives at the backend for optimal results.

Click here for access to some of the ad screenshots captured on target websites.

You will also see some of the screenshots of the Facebook campaign here.

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