distinctive branding separating tall red shoes from plain white ones

Tips for Creating Distinctive Branding

Branding is a way to distinguish your business from others. It gives you that distinct look, tells your story to your clients and gives them something to identify with. Creating a brand, especially for a startup can be a bit tricky. But TRW Consult has got you covered.

Here are some tips to help you create distinctive branding for your business.

Vision before product

Everyone loves a good story. They need to make an emotional connection with something or someone before they can form an attachment and you need to give your customers that connection.

Tell them how your dream to provide affordable healthcare drove you to open that drugstore or how your lack of shoes growing up led you to create your own brand of shoes.

There is always a vision that led to you creating that product or service. Let that be at the forefront of your brand communication.

Talk to your clients

You need to dig deep and find out why your clients love your products. Find out what draws them to your brand.

Do they like your shoes because they are comfortable or stylish? Or do they like your restaurant because of the amazing customer service?

When you speak with them, it will give you an idea of the distinct brand you should create.


Create your voice

In fierce competition, it is easy to lose track of the message you are trying to pass across to people. Sometimes, you are tempted to copy your competitors but you will only be a fake version of them and not an original and authentic you.

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Carve a niche for yourself. Do not try to sell everything as you will confuse your customers. If you are known for healthy foods, stick to that and don’t diversify to foods that are deemed unhealthy.


Stay true and find partners that share your dream

Whether they are people who want to invest in your dream or simply your employees, find people who share your dreams and values. Every employer must carry your brand banner and every investor must buy into your story or they will try to stir you in another direction.


Finally, plan for the long term

Where do you see your brand in 3 to 5 years? How many people do you see your business serving? Can the people with you stick to your dream with you or will they fall by the way?

In planning for the long term, it might also be a good time to consider engaging the services of professional brand managers so that you can be free to face the business of running your business. If you are ready to take the next step, give us a call today.


Samuel Ejedegba

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