- October 14, 2015
- Posted by: TRWCBlogger
- Category: News
The Chair Centre Group, in the process of releasing its new lines that will provide quality and affordable home furniture for a niche segment of the Nigerian market, decided to conduct a qualitative research, specifically Focus Group Discussion, to sample firsthand the takes of select representatives of the target market.
To achieve this, the TRW Consult Team were invited to provide consultancy and rapporteur services. Five members of our Research team were deployed for the session, and the results were quite revealing, with robust discourse on current issues the Nigerian consumers have vis-a-vis their preferences when it comes to home furnishing.
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