A Simple Guide To Generate Keywords For Seo On Your Website

Do you take out time to generate keywords for your blog?

Many website owners make the mistake of creating content nobody is searching for.

One fundamental importance of keyword research is to help website owners know what people are looking for on search engines.

Keyword research, therefore, serves to:

• Help your content rank on the search engines.
• Increase traffic growth.
• Gain customers and make sales.

Quick caveat, though.

Searching for a keyword is important, no doubt, but it is also essential to pay attention to these three elements that can help your traffic growth:

• Relevance: Content that does not add value (answer people’s questions) will never rank higher than others. This is where searching ‘intently’ for the needs of the public and meeting them comes in. Once this happens, Google will rank your content higher.
• Authority: Google ranks sites higher if they have demonstrated authority in a particular field. Thus, you need to become an authority in your area. You must enrich your website with helpful information and promote your content to earn social signals and backlinks which give your site more authority.
• Volume: The fewer people who search for a keyword, the more possibility your content has to rank. This can also help you channel what to write – if you want to rank on a page, then you should consider writing on what people have not written lots of things on.

Having said that, here’s a step-by-step process for generating keywords for SEO for your website:

How to Generate Keywords for Seo

Write out a list of essential and relevant topics for your business

This will entail that you have a niche for your business or website.

You will need to know what makes the readers tick as they read content in your niche.

For example, if you own a clothing brand, you will need to create the main topic words for your clothing brand and write them out.

Put yourself in the shoes of potential buyers and write out those topics you will be interested in. Examples of those topics will be – male clothes, kids’ clothes, female clothes, accessories, shoes, bags, etc.

Brainstorm on keyword phrases you think people will search

After writing out those topic words, bring up particular keywords or phrases that you would type into a search engine. They will include phrases like ‘male clothes to wear during summer’, ‘accessories to wear with female clothes’, ‘types of male clothes’, etc.

Note that getting those phrases does not end your search.

Research related search terms

A good way to find keyword phrases that people may search for is to type in the topic you want to write on and look at the related search terms that appear at the bottom of Google’s results. Those suggestions can be very useful if taken into consideration.

Use keyword research tools

Another good way to get keyword phrases is using keyword research tools like SEMrush, Ahrefs, Moz, Google Keyword Planner, and Ubersuggest.

Conclusion

Keyword research can be tough but it’s always worth it in the end. Apart from boosting your content marketing strategy, it will prevent that awkward situation where you write fine posts, but there’s just no one to read them.

Ifemide Omolawal