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Marketing
Improving Your Word-of-Mouth Marketing
- March 27, 2020
- Posted by: TRWCBlogger
- Category: Marketing
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With the availability of the internet and social media, it is very easy to overlook the powerful impact word-of-mouth marketing has on any business. Lithium records that 92% of customers trust recommendation from friends and family more than any other form of advertising. So, as a business, how do you make these family and friends
Post-Purchase Marketing Techniques
- March 25, 2020
- Posted by: TRWCBlogger
- Category: Marketing
Want to retain your customers after their initial purchase? Then you should understand that the purchase is not the end of a transaction between you and your client. There are post-purchase marketing techniques that will keep them coming back. These are not “in your face” techniques that can be annoying, but subtle ways you can
30 Words that Kill Your Sales Pitch
- March 18, 2020
- Posted by: TRWCBlogger
- Category: Marketing
You know what’s worse than using a traditional sales pitch? Using ineffective phrases and words that hurt your sales. Salespeople are prone to using the same phrases and words over and over again in their pitch making them sound less sincere. In other words, you may come out as a generic one-way communicator that serves
5 Ways to Launch Your Next Product
- March 9, 2020
- Posted by: TRWCBlogger
- Category: Marketing
Product launch is as much a science as an art. Therefore, it is as important as the whole process of conceptualising and creating the product. Statistics have it that 66% of new products fail within two years, and 99% of all innovations fail to return their cost of capital. The mode of launching the products
Old School Marketing Techniques that are Still Effective
- February 24, 2020
- Posted by: TRWCBlogger
- Category: Marketing
Old School Marketing Techniques are no longer considered viable and everyone has resorted to the use of social media to market their products and services. However, the right kind of marketing mix should be one that deploys both traditional and modern marketing techniques. Here are some marketing techniques considered obsolete by many but still work
Time to Take Control of Your Narrative
- January 20, 2020
- Posted by: TRWCBlogger
- Category: Marketing
You meet a prospective client for the first time. You are desperate to impress. Introductions and a handshake follow, and next thing the person is saying to you, “I’ve heard so much about you”. You search your mind frantically for a mutual friend or acquaintance hoping the prospective client heard only good things about you.
10 Strategy Tips To Effectively Market Your Nonprofit
- January 16, 2020
- Posted by: TRWCBlogger
- Category: Business, Marketing
by Jastine Lumbres Some pointers for marketing your nonprofit. Previously a method used for guaranteeing good business, marketing has become an essential tool for nonprofits in the growing online world. Nonprofits face very specific challenges in the marketing space. Here are some tips on improving your strategy to help your nonprofit navigate those challenges. 1.
How to Define Your Target Market
- January 13, 2020
- Posted by: TRWCBlogger
- Category: Marketing
By Mandy Porta Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market. Many businesses say they target “anyone interested in my services.” Some say they target small-business
5 Sales Lessons from the Donald Trump Campaign
- January 9, 2020
- Posted by: TRWCBlogger
- Category: Marketing
Regardless of political affiliation, I think we can all agree that the methods of Donald Trump are producing some positive results. In today’s post, I want to share five lessons you can apply to your sales efforts in the field from “Trump for President.” Lesson #1 – Don’t be afraid to make a big move
4 Factors of Highly Annoying Marketing (And What To Do Instead)
- December 18, 2019
- Posted by: TRWCBlogger
- Category: Marketing
Marketing ≠ Annoyance There’s a reason we fast forward through commercial and click “Skip ad” as soon as we can — marketing efforts can be annoying. As a customer, you get it, but as a marketer, you want people to read your company blog, share your content and look at your company’s website. To make
