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13 Golden Rules Of PR Crisis Management
- May 21, 2020
- Posted by: Publisher
- Category: Branding, Reputation Management
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Any business, at one point, will face some sort of a public relations crisis and the way you respond can either give you a much-needed image boost or significantly damage your brand, ultimately alienating your customer base and business partners. Especially in this day and age, when news goes viral almost instantly, organizations need to
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Most Customer-Focused Marketing Communications Agency in West Africa
- October 29, 2018
- Posted by: Publisher
- Category: Branding, Marketing
Last night, at the 8th Africa Brand Awards ceremony held at Sheraton Hotel, Ikeja, Lagos, your preferred service provider, TRW Consult, was given the ultimate award in Customer Service as we won the Diamond Category Award for Customer Service as we were named the Most Customer Focused Marketing Communications Agency in West Africa, beating a number of shortlisted concerns in Nigeria, Ghana and Cameroon to win the gong.
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7 Ways To Increase Your Organic Facebook Reach
- October 10, 2018
- Posted by: COO
- Category: Content Marketing, Digital Marketing, Social Media
You worked hard for your organic audience on Facebook. But with Facebook’s latest algorithm change prioritizing ‘meaningful engagement’ over all else, you feel like the rug has been pulled out from under you. Is this the time to cut your losses and head back to MySpace? Hardly. With 2.23 billion monthly active Facebook users, there remains
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4 Critical Steps for Building a Memorable Brand
- October 5, 2018
- Posted by: COO
- Category: Branding
I founded a co-working space and business accelerator for female entrepreneurs. There are thousands of co-working spaces around the world and there are dozens that cater to this same demographic, so in order to remain competitive, each of us must set ourselves apart. My company, Hera Hub, boasts a unique business model. Our spaces are equipped with
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Your Complete Guide to Retention Marketing
- October 3, 2018
- Posted by: COO
- Category: Competitive research, Content Marketing, Digital Marketing, Marketing
When we think about marketing, our minds often jump to lead generation tactics that attract new customers. But marketing isn’t only about bringing in new business. It’s also about keeping existing customers through retention marketing. In fact, customer retention might be even more important than customer acquisition. Let’s look at why this might be true,
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How to Create a User-Intent SEO Strategy
- October 1, 2018
- Posted by: COO
- Category: Content Marketing, Social Media
Behind every Google search, there is an intention. People are looking for something in particular when they’re searching the web — the answers to their problems, information about the services available to them or sources for the product they want
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8 Key Success Factors When Marketing Your Event in Nigeria
- September 17, 2018
- Posted by: COO
- Category: Event Marketing
When it comes to marketing your event you have so much to think about. You have to think about who you want people to see the event and how the event is going to be marketed for the public
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Here’s Why PR Should Be An Important Part Of Your SME’s Strategy
- August 10, 2018
- Posted by: COO
- Category: Branding, Content Marketing, Digital Marketing, Publicity & Awareness, Reputation Management
SMEs account for 95% of all organizations in Dubai, and when it comes to their business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences.
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How to Attract More Customers With Content Marketing
- July 27, 2018
- Posted by: COO
- Category: Uncategorized
Are you looking to attract prospects, convert them to customers and keep them coming back? Then social media and content marketing are a match made in heaven. The key to success is to make the connection between content marketing and social media. Let’s look at the content needed to get your marketing to that lucrative intersection. #1:
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3 Crucial Elements of a Successful Rebranding Campaign
- July 12, 2018
- Posted by: Publisher
- Category: Branding, Reputation Management
A rebranding campaign is never easy or convenient. There are dozens of horror stories and case studies that highlight the mistakes brands have made over the years.