How TRW Consult Helped Boost Awareness for the 2015 CBN Cashless Cardexpo Conference

In June 2015, we had the privilege of driving the online awareness for the CBN Cashless CardExpo Conference held at the Eko Hotel & Suites in Lagos, Nigeria. This event, which ran from Tuesday, June 23 to Thursday, June 25, was a major gathering for industry leaders in the cashless payments and technology space.

While we were excited to take on the challenge, there was some initial scepticism about the effectiveness of social media and online platforms for event promotion. After all, this was a large-scale conference attracting key stakeholders from banking, technology, and finance.

Overcoming the Challenges: Our Approach to Event Promotion

Despite the early doubts, we took on the task with our trademark diligence, applying our expertise in digital marketing and online engagement. We crafted a tailored strategy that focused on targeted social media campaigns, online advertising, and content marketing, with the primary goal of driving event sign-ups and sparking market conversations.

Our approach was a success. We quickly saw immediate registrations for the conference, and the feedback from the market was overwhelmingly positive. The buzz we created online helped boost visibility and generated a lot of excitement around the event, even before the first session began.

The Results: Engagement and Immediate Impact

Thanks to the online promotion, we were able to engage industry professionals, tech enthusiasts, and corporate leaders—all of whom were eager to learn more about the future of cashless transactions. Our marketing efforts delivered a high level of engagement, creating a vibrant online presence for the event and increasing awareness across the industry.

A Thank You to Our Clients and Partners

We want to take a moment to thank all of our clients and partners who continue to trust us with their event promotion needs. Your ongoing support and referrals have been invaluable, and we look forward to building on our successes together.

As always, we are committed to providing you with more options, innovative solutions, and greater flexibility—all designed to help you achieve your event goals, no matter how ambitious.

Do You Have an Upcoming Event?

If you’re organising a corporate event, conference, or industry gathering and need expert promotion, TRW Consult is here to help. We have the experience and strategies to generate the kind of buzz your event deserves.

Get in touch today and let’s discuss how we can take your next event to new heights with our proven marketing strategies.