TRW Consult Named Official Digital Media Consultants for Nigeria’s 2014 National Conference

ABUJA, NIGERIA – MARCH–AUGUST 2014 — Upon glowing referrals, TRW Consult was officially appointed digital media consultants for Nigeria’s historic 2014 National Conference (Confab)—a flagship national dialogue convened by President Goodluck Jonathan, featuring 492 delegates under the chairmanship of retired Chief Justice Idris Kutigi.

Held at the National Judicial Institute in Abuja from March to August 2014, the Confab was a comprehensive platform for negotiating Nigeria’s constitutional future. TRW Consult was entrusted to amplify the proceedings online, maximize transparency, and facilitate citizen participation across Nigeria and beyond.

What TRW Consult Delivered

TRW Consult deployed an integrated digital media strategy that included:

• Official social media and online channel setup—covering Gmail, Facebook, Twitter, LinkedIn, Google+, YouTube, and Nairaland
• Livestreaming daily sessions to a public audience
• Email broadcasts: ~400 daily press releases sent via a custom Gmail account
• LinkedIn updates: press releases, images, and reports shared for professionals
• Nairaland engagement: ~200 posts reaching 360,958 subscribers
• Google+ activity: 335 posts reaching 36,702 users
• YouTube uploads: 69 full session recordings, attracting 43,678 viewers (including Professor Dora Akunyili’s final public address)
• Facebook growth: 383 posts, 2.55 million views, 116,794 followers, 6.1 million reach, 411,391 engagements
• Twitter campaign: 15,531 tweets using #NGConfab, generating ~140 million impressions and gaining 102,797 followers with help from 225 influencers
• Livestream ad promotion: 309,442 Facebook subscribers reached, 379,294 impressions, 11,458 clicks; plus 3,011 clicks and over 658,000 impressions served on 39 high-traffic sites
• Overall campaign reach: ~26 million impressions and 202,430 clicks

Strategic Highlights

• Established official communication channels across every major social platform
• Delivered real-time coverage that amplified public participation and national discourse
• Used targeted ads to drive awareness and platform engagement
• Navigated high-volume content creation and response across platforms—all in coordination with the Confab Secretariat

Impact & Legacy

The digital campaign ensured real-time public oversight of Nigeria’s most inclusive national dialogue. It cemented TRW Consult’s status as a go-to agency for strategic digital media management at scale, delivered on trust, technical excellence, and high-impact outreach.

About TRW Consult

TRW Consult is a Lagos-based digital media and content consultancy with a proven track record across high-profile engagements, including the World Economic Forum, IBM, YouWIN!, Ehingbeti, Budget Jam, and more. With strategic expertise, live event coverage, and multi-platform storytelling, TRW helps institutions and brands connect authentically and dynamically with their audiences.